Mission Statement: At 8BitCreatives, we’re dedicated to pushing the boundaries of creativity through guerrilla-style content creation. Our mission is to capture the essence of brands in unconventional ways, crafting immersive video and photo content that leaves a lasting impact on audiences.
The Challenge: Always on Go, recognizes the importance of visual storytelling but lacks the resources for traditional high-production content creation. As a result, Always on Go sought the expertise of 8BitCreatives to develop guerrilla-style video and photo branded content that captures attention and sets them apart in the competitive car rental market.
Approach to Content Creation:
-
Understanding the Brand: 8BitCreatives immerses itself in Always on Go’s brand identity, values, and target audience. Through thorough research and collaboration with Always on Go’s team, we gained insight into what distinguishes them in the market and the message they want to convey.
-
Developing a Guerrilla Strategy: Leveraging our understanding of Always on Go’s brand, 8BitCreatives devises a guerrilla-style strategy for the video and photo content. This strategy involves embracing spontaneity and capturing authentic moments that showcase the freedom and convenience of long-term private car rental with Always on Go.
-
Scouting Locations and Talent: 8BitCreatives scouts locations and talent that align with Always on Go’s brand image and target audience. We sought out vibrant urban settings, scenic roadways, and diverse communities to serve as backdrops for the guerrilla-style content. Additionally, we identify individuals who embody the spirit of adventure and exploration to feature in the content.
-
Execution and Capturing Moments: Armed with cameras and a guerrilla mindset, 8BitCreatives hit the streets to capture spontaneous moments that highlight the benefits of long-term private car rental with Always on Go.
-
Editing and Post-Production: 8BitCreatives takes the raw footage and photos captured during guerrilla-style shoots and transforms them into captivating video and photo content. You employ dynamic editing techniques, such as fast cuts, bold visuals, and energetic sound design, to bring the Always on Go brand to life in a way that resonates with the target audience.
Results and Impact:
Thanks to the guerrilla-style video and photo branded content created by 8BitCreatives, Always on Go gains a fresh and dynamic presence in the car rental market. The authentic and immersive storytelling resonates with audiences, sparking curiosity and excitement about the possibilities of long-term private car rental with Always on Go.
As a result of this successful partnership, Always on Go experiences increased brand awareness, heightened customer engagement, and a competitive edge in the car rental industry. 8BitCreatives’ innovative approach to content creation has empowered Always on Go to connect with its audience on a deeper level and establish itself as a trendsetter in the long-term car rental space.
